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Want loyal customers? Take a lesson from Sephora: Teach them how to use your products

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I am a member of the cult of Sephora. Actually, I’m a VIB member – that’s Very Important Beauty – of their Beauty Insider rewards program for spending $350 in a calendar year (don’t judge; it’s not all for me – I do buy lots of birthday and Christmas gifts there!). Why do I keep […]

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