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How your social media content can drive traffic to your fans’ content
Social media marketing is about getting the most exposure and engagement for your business to help you spread word of mouth, create community and grow your business. Notice I said the word “your”...
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Want loyal customers? Take a lesson from Sephora: Teach them how to use your...
I am a member of the cult of Sephora. Actually, I’m a VIB member – that’s Very Important Beauty – of their Beauty Insider rewards program for spending $350 in a calendar year (don’t judge; it’s not all...
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A lesson on Facebook EdgeRank: Fans miss out when they don’t engage
It’s not a secret that – as a user of Facebook – you don’t see every single thing posted by people or pages in your little corner of the Facebook universe. It’s all based on Facebook’s EdgeRank...
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